How a failed business idea turned into thousands of jobs.
Born in Upper Franconia, she originally wanted to manage an orchid plantation in South Africa. A plan that was scrapped in the early 1980s due to the prevailing political situation at the time. Since people are just as important to her as orchids, the desire to revolutionize the world of work with pioneering work was quickly born. In 1985 she therefore founded Hofmann Personal. The company grew rapidly and is now one of the largest staffing service providers in Germany and Austria. The birth of her daughter four years after the founding gave rise to the desire to make the world of work and family compatible – at a time when the term “work-life balance” had not yet been born. To this day, Hofmann Personal shines with creative working time models.